Often, a brand is so confident about the quality and make of their product that they ignore the importance of high-end packaging. They believe that their product only will woo the targeted audience, and it will be sufficient enough to make ample sales and achieve targets. Such brands believe that investing in custom packaging solutions will only waste their time, effort, and money. However, having an amazingly designed and high-quality product may be great, but is it enough to drive the sales?
No, it is not; a great product only sales when a buy is attracted towards it; a buyer will only know the quality of the product when he buys it; how will the quality help if the product sits on the shelf, day in day out and there is no one to try it. Customers will not be able to test your product till he or she is attracted towards and they will not be attracted towards it until your packaging is good enough to impress them. Apart from that, smart packaging increases the value of the product; for example, custom rigid boxes are reliable as well as impressive; they can be reused once the product is taken out of the box. Here are a few tips for elevating your cosmetic brand with the aid of custom cosmetic packaging.
Have you heard of color psychology? Did you know that colors play a huge role when it comes to the buying behavior of the customer? Well, it’s true, and research has been done to help understand how exactly colors can help you sell more. As per the nature of your product, you can change the color of your cosmetic packaging. For example, for mascaras, liners and, brow products, you can go with dark shades, whereas for lip colors, and eyeshades, you should go bold and vibrant.
Similarly, for gloss and matte products, you should use glitter and subtle colors, respectively. These are the small details that can help you change how the customers perceive your products. Once you have devised out what color tones you are going to use for your product line or for a particular season, you can order custom boxes wholesale and get discounted rates. For new launches as well as small businesses, this is a great opportunity to save on packaging and invest in other aspects like marketing.
Brands tend to put small products in big boxes to impress the clients, but in reality, a large box does nothing to impress the client; in fact, a large box will only increase the price of the product and be a huge inconvenience to the customer.
With the help of custom packaging, you can get the right size at the right price and impress your customer with a box that fits your product to perfection. To increase customer satisfaction, it’s important that you think the size of your boxes through and pack your products snugly. A large box will only annoy the customer and make him think that he has spent a part of his money on the expensive and bigger box that serves no purpose. All makeup boxes should be precise, snug fit, and just the right size to protect the product inside as well as look impressive.
These are makeup boxes we are talking about, the packaging of a product that is meant to boost the confidence level of people, that is made to beautify every feature of the human face. Hence, you need to be very smart about the visual appeal of the boxes. Choose colors and designs according to your product, add ribbons and frills to give texture to your boxes and make them feel more feminine.
Custom packaging solutions has a lot of perks, one of them being economical; you can get custom boxes wholesale and save money. Moreover, with custom boxes, you can have efficient marketing without even spending any money. Nailing custom packaging solutions is an art that we master; choose Blue Box Packaging for your next custom boxes, and feel the difference.