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What Packaging Mistakes Should You Avoid In Ecommerce Business

James November 28, 2022

As a result of e-commerce, packaging designers have had to change how they work. The designers must not design for visual appeal or shelf appeal. Rather they must align their designs with shipping logistics and in-store pickups. The e-commerce industry is growing by an annual rate of 25%, so it is unlikely that these challenges will go away soon.

In order to benefit from these trends, brands are likely to use them either in new online projects or to expand their existing store operations. The potential for packaging errors in a more mobile delivery system is an important factor in our efforts to make these changes. 

The Biggest E-Commerce Mistakes with Packaging

During any e-commerce initiative, there are some things you should try to avoid in terms of packaging mistakes.

1.     A Lack of Packaging or Too Much Packaging

A retailer can lose a lot of money if they make packaging mistakes. A damaged product will cause 30% to 50% of clients to look at other options. In terms of their tolerance for errors, shoppers have a very low threshold. In order for retailers to ensure their products arrive intact, they need to balance the amount of packaging they use with how much they use. 

By ensuring that the right amount of cushion helps to protect your delicate product, you will be able to avoid overspending on materials and save money. Product testing is a vital step on all shippable products. Then, you will give you peace of mind that the product will arrive intact.

2.     There Is Too Little Space in the Boxes

Two standard box sizes are simply not enough for retailers who sell a wide variety of products. Since small items fit into a rigid box that is too small, bubble wrap or cushioning will almost always be overused. If you do this, your customer will likely wonder what the point is of wasting space on such a small item. As a result, the small object is more likely to break if it falls about inside the packaging. 

In your packing center, you shouldn’t store dozens of sizes of boxes. Based on the most commonly shipped items, however, you can plan shipping boxes around those items.

3.     Packages That Are Difficult To Open

The ridiculous packaging of kids’ toys is a constant source of anger for every parent. There’s no such thing as stepping on a Lego as a key moment in this world, is there? If you package your product poorly, your client may find that they have a difficult time when trying to open the package. 

Safe shipping can be a challenge if you don’t know how to go about it. Retailers often encase their products like Fort Knox, but this is a common packaging mistake. On the other end, this will result in the client feeling angry when he or she is unable to unbox the product. 

4.     Packaging without Branding

If there is no icing on the cake, what good is it? A good way to reach a broader audience is to brand your packaging. In most cases, shipping packages do not have custom labels, but this is a common packaging mistake. It is not vital to spend a lot of money on branding tape or labels to spread the word about your company. In order to encourage more sales from your package, think about the ways in which it can help you. 

Your shipping packages will be custom-branded at an extra charge if you choose to do so. The fame of a brand will increase as it goes viral, and, as a result, sales will rise as well. There are many other ways to keep a customer coming back, such as adding a thank you note along with an offer that will encourage them to return again and again.

5.     Packaging for Returns Is Missing

It is highly likely that you will also miss out on return-friendly packaging if there is a packaging mistake number three. If your clients must damage the packaging to get at the product, they may not return it. If they decide to return the box, they may need to devise a method to repair it. In your opinion, what is the likelihood of them coming back to you in the future? To make your e-commerce experience better for users and yourself, audit your packaging and design strategies.

Conclusion

The importance of package design in e-commerce has now been made evident to you in great detail, and you know just how important it is. A lot of potential lie in packages, but they rarely get attention in this industry. Thus, it can be very helpful for firms seeking entry into this field to be aware of some mistakes they tend to make when it comes to packaging. As a result, negative outcomes will not occur in the future.

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