Imagine ordering something online; receiving it is not just a parcel – an experience that reinforces the relationship between business and customer. That’s the beauty of having inserts in the packaging. These are details that turn unboxing into an experience and make it recognizable to customers.
From packaging insert cards to promotional coupons, packaging inserts can create customer loyalty, extend customer loyalty, and enhance brand identity. Besides advertising, they can be used to communicate value to customers in a unique way. An idea is developing that will engage your audience.
Product inserts are extra items added to the packaging to give the client a unique experience when opening the package. These inserts are not part of the product itself, but they provide additional functionality to ensure customer retention, enhance satisfaction, and guarantee repeat business.
Whether it is thank-you notes for birthdays, discounts, free coupons, etc., box inserts are one of the most effective types of advertisement. They enable businesses to transform what would be routine deliveries into memorable unboxing experiences.
The packaging inserts are one of the most effective communication tools with the customer. They provide opportunities to:
Product inserts offer your customers a chance to interact with your company beyond the initial purchase, enhancing the relationship that your brand enjoys with your clients. Here are seven packaging inserts ideas to leave a lasting impression on customers:
It is always recommended that a well-written thank you note can help the customer appreciate your efforts.
Adding thank-you notes is not only good for the customer but is also effective in creating an emotional connection with your brand.
Give your customers a special offer next time they consider purchasing more of your products.
Coupons serve as an important way to communicate about your brand and encourage your customers to buy other items from you.
Provide your customers with small samples, along with test samples. In this way, customers can enjoy other products.
Free samples allow the customer an opportunity to try out something different, increasing sales at the same time helping the customer expand their knowledge of your product or company.
Improve the usability of your product, and make your product more useful. It includes:
Including useful instructions creates value for your product, showing that you care about the consumers.
Encourage loyal customers to join your referral campaign by offering them products and/or services.
Besides retention, loyalty programs also help you build a relationship with your customers.
You will be able to transform your customers into brand ambassadors by encouraging them to share their experiences online.
There are ways or strategies implemented in social media calls to action that will enable you to establish a community around your brand and leverage the power of word-of-mouth marketing.
Personalize your messages to give your customers a greater return on investment.
To some extent, these messages distinguish your approach, and if customers feel appreciated it leaves them more loyal to the brand.
When using marketing inserts, make sure they are in line with the general brand image and what the consumers are likely to find within the packaging. Here’s how to ensure your packaging inserts work effectively for your brand:
Many custom packaging manufacturers offer marketing inserts that allow you to include special offers or promotions inside your boxes.
Packaging inserts being compact pieces of material that can create a large impact are definitely worth the investment. They break the isolation and make the relationship with your customers more significant, and enjoyable, and encourage them to stick with your brand.
These pieces can transform a plain package into a memorable brand experience – a personal thank-you note, an enticing coupon, or a free sample. By using packaging inserts in the right way, you will provide valuable material to your customers and reinforce their loyalty to your brand.