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The Ultimate Guide to Product Packaging Design What is Product Packaging Design?

Sarah Smith September 15, 2021

Product marketing and branding is how you make your product stand out from the rest. The right packaging design will attract more customers. This guide to product packaging design gives a brief introduction on what to look for when designing your product’s package, plus tips for improving it!

The first thing you should do is defines the product’s brand. Even if it means jotting down a few defining characteristics or creating a mood board, this will help set the tone of the design to come. This will save time for later steps – if your colors are already determined, you don’t have to select among many options! It also helps give direction to other decisions about the font or imagery.

Rules and Regulation about Product Packaging

Product Packaging also needs to be considered. Don’t forget that your packaging must adhere to legal regulations in your country/region. For example, specific information must be listed on medical products versus food items. You may need special certification or permission before starting production too! Plus, there are good reasons for making sure all safety precautions are included on your label.

Once you’ve come up with a design, look at how it will affect the other elements of production. If you’re short on resources or time, think about what can be eliminated. For example, letting go of foil stamping for plastic products is one option. But it’s also possible to replace certain features and materials in your package depending on your product and where it’s sold.

Things your need to Consider while Manufacturing and Design

Of course, no matter how much work goes into developing the perfect packaging design, there are still things that can go wrong during manufacturing and distribution! Be prepared to take action against any challenges that pop up too. Optimizing after-sale services such as returns policies can help get customers back on board if problems arise down the line. Plus, think about how to maintain your product’s reputation for the long haul – whether that means improving its quality or including a warranty.

Now you’ve got the basics of product packaging design! Keep these things in mind as you begin creating your own print or digital materials. And stay tuned for more information, tips and tricks from Creative Market!

Promote Branding Custom Boxes and Product Packaging

The first thing you should define is the product’s brand. Even if it means jotting down a few defining characteristics or creating a mood board, this will help set the tone of the design to come. This will save time for later steps – if your colors are already determined, you don’t have to select among many options! It also helps give direction to other decisions about font or imagery. Product labelling also needs to be considered. Don’t forget that your packaging must adhere to legal regulations in your country/region. For example, specific information must be listed on medical products versus food items. You may need special certification or permission before starting production too! Plus, there are good reasons for making sure all safety precautions are included on your label.

Design Option font selection, Foil and Stamping etc.

Once you’ve come up with a design, look at how it will affect the other elements of production. If you’re short on resources or time, think about what can be eliminated. For example, letting go of foil stamping for plastic products is one option. But it’s also possible to replace certain features and materials in your package depending on your product and where it’s sold.

Of course, no matter how much work goes into developing the custom boxes design, there are still things that can go wrong during manufacturing and distribution! Be prepared to take action against any challenges that pop up too. Optimizing after-sale services such as returns policies can help get customers back on board if problems arise down the line. Plus, think about how to maintain your product’s reputation for the long haul – whether that means improving its quality or including a warranty.

Some Fantastic Facts about Custom Box Packaging

Now you’ve got the basics of custom boxes design! Keep these things in mind as you begin creating your own print or digital materials. And stay tuned for more information, tips and tricks from Creative Market!

When attending any business conference, you will quickly hear the following statement: “Packaging is everything!” This claim may sound like an exaggeration, but decades of research have proved it to be true. However, not every packaging design ends up being successful for its intended product – so why is that? Firstly, let’s look at some interesting facts about product packaging design:

  • The first thing prospective customers do when they see a new item on the shelf (after trying to read the tiny ingredient list) is pick it up and turn it over. They won’t even bother reading the label until after this initial inspection! Remember that customers also prefer products with catchy labels positioned near eye level; luxury goods are always placed at waist-level or higher.
  • A recent study in the United States revealed that more than 50% of consumers say they purchase products primarily due to how it looks on store shelves – and 75% make impulse buys! Marketers can use eye-catching colors, graphics and symbols (such as “buy one get one free!” or “50% off today only!”) to catch their attention. Using a small shelf advantage like this is especially effective during key shopping times such as holidays and consumer’s birthdays when we’re all feeling generous with our wallets 🙂
  • Don’t forget about secondary packaging: most people will pick up your product and inspect it from all angles before making the final purchase. So if you want them to buy it, design your primary packaging with them in mind! The best way to do this is by keeping things simple and avoiding anything that could be considered “too busy.”
  • If you want your product to stand out on the shelf, try using its shape to create an eye-catching silhouette – just think about candy bars or other food items. You can also use negative space or shadows between objects, especially accompanied by a bright color background. Finally, you should always test your product labels in different lighting conditions so they’ll look their best under natural sunlight.
  • A key aspect of packaging design is proper information structuring. You must take care when deciding where each piece of content will go so that the customer can find the information she needs while scanning for her favourite product.
  • The general rule for describing ingredients is to list them from the greatest to smallest quantity. So, if your product contains honey as its first ingredient, you should ensure that it’s prominently noted on the front of the package! This also applies to allergens – you can use a variety of symbols (such as a “contains milk” symbol with an exclamation point inside a triangle) if you want to make things simple for your customers.
  • Many products today feature a quick description or “nutrition facts” label on their packaging. It’s important that this information isn’t too cluttered and easy to read at a glance – so don’t forget about font size and contrast color choices! You might even consider using some visually-appealing icons to highlight the product’s best qualities like “organic” or “all natural.”
  • A common myth about packaging design is that it should be designed for women – but although this could work if your target audience is specifically female, you’re much better off designing for everyone. This might sound counterintuitive, but men are actually easier to please than women when it comes to most consumer products! Men just want to see bold colors and easy-to-read labels paired with uncomplicated packaging designs. Women on the other hand tend to be more indecisive so they prefer multiple images, reviews and detailed nutritional information.
  • Another common myth is that people will buy whatever they find in the middle of the store aisle. If you want to sell your product, make sure it’s easy to find and prominently displayed on the end-caps. Why? Because items like these tend to sell out much faster than those in the back of the store!
  • Finally, don’t forget that color is a very important aspect of packaging design; we know what certain colors mean so consumers can often tell whether or not they’re about to buy something healthy just by looking at the package! For example, green is often associated with organic foods while yellow is seen as an indicator for low-fat or sugar-free products. However, be careful using red since this symbolizes warning and danger – red also signifies stop and hot, so don’t label your product with that unless you want to scare everybody away!

Product Packaging for Candle and Hemp Boxes

When you think of candle boxes, it’s probably visions of ornately decorated gift boxes or packages that an expensive, designer scented candle would come in. There are many ways to package your candles, and the kind most suited for gift-giving will largely depend on what type of candle is being given.

The most common type of candle box you’ll find is the white cardboard-and-tissue paper box that usually comes with a scented candle. These are great for candles that are given as gifts to friends and family, but perhaps not so great if you’re selling them online or at craft fairs, because they don’t hold up well over the long term. If you must use this kind of packaging, make sure to put your candles in plastic bags before putting them in their boxes, which will help protect them from dust.

A black cardboard-and-clear cellophane bag makes an attractive package for just about any type of candle. Candles given as gifts can easily be packaged by wrapping the bag around the entire candle.

The showy boxes for candles that hold expensive designer candles are usually made of simple cardboard, but are covered with one or more layers of attractive paper or plastic. Because these are so simply constructed, they need to be given as part of a gift basket containing other items. Candle packages this way is also less vulnerable to damage if they’re being mailed through the postal service. If you have your heart set on boxes for candles, then there is no reason why you can’t create them yourself by covering kraft boxes with lid with decorative paper or contact paper.

Hemp boxes are made using the extract from the hemp plant. This extract is combed with water when making paper which makes it stronger than typical wood pulp paper. It doesn’t warp or crack easily. It can be recycled many times more than wood pulp-based products!

Why Choose us we are the best packaging company?

Blue Box Packaging is about your brand’s story, not ours. We partner with our clients to custom design all of their packing materials, including boxes. Every decision we make is about getting you closer to your audience, whether it’s on retail shelves or on e-commerce platforms across the world.

We believe that great packaging can help new products succeed and old products remain competitive today more than ever. By taking a hard look at both product performance and impact, Blue Box helps drive brands forward through new innovative ideas in product development strategy and implementation by focusing on what will best connect your brand with consumers, through clear creative visioning strategies driven by data analysis. As part of our process, we do extensive research on comparable products in the marketplace to ensure that you’re packaging not only stands out but is on point.

Every time you touch us, we feel it. We act on every opportunity to learn more about your company and how we can best support your goals. You can expect clear communication throughout our relationship with you while still understanding the sanctity of your brand guidelines. It is crucial for us to know who you are so that when one of us has a great idea, the other one knows which partner they should call.

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